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Branding-60%
in production costs
AI photo production: over 60% in savings and 50% faster delivery
Samsara and Cocoon bet on artificial intelligence to build their brand image from day one. The result: a hyperrealistic photo production, consistent with both brands, that cut costs by more than 60% and sped up delivery by up to 50%.
The challenge
Samsara (outerwear and lifestyle) and Cocoon (innerwear with textile technology) needed to communicate two distinct propositions within one aesthetic universe, without any previous traditional shoots and without relying on studio logistics, models and locations.
The solution
We designed a 100% digital production:
- We created 5 unique AI models who represent the woman behind each brand.
- We defined art direction, lighting and locations for each collection.
- We generated, edited and refined the images quickly, with no sessions to reschedule.
Now both brands keep full control over their image and can produce new collections in days.
The results
“Thanks to artificial intelligence we were able to create models and produce hyperrealistic content while optimizing costs and timelines. The process was agile, flexible and let us make quick adjustments.”
AI photo production lets new and established brands launch collections with aspirational quality at a fraction of the cost. Can you picture your next shoot without a studio?
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