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Lion · Smart Paid MediaAI-powered paid media: Google Ads and Meta Ads management
Google Ads, Meta Ads and programmatic with the strength of the Lion and the precision of AI.
We invest light. We harvest results.
The Lion is the paid media unit at Lumia MKT. Just as a lion rules its territory with strategy and precision, we put your brand in front of the right people, at the right moment, with the message that gets them to buy.
We plan, launch and optimize campaigns on Google Ads, Meta Ads (Facebook and Instagram), TikTok Ads, LinkedIn Ads and programmatic advertising. Artificial intelligence analyzes performance in real time and helps us shift spend toward the ads, audiences and time slots that sell the most. The strategic judgment comes from our Google and Meta certified team.
What the Lion does for your brand
Media strategy
We define goals, funnel, budget per channel and KPIs before you spend your first dollar.
Google Ads
Search, Performance Max, YouTube and Shopping, structured around purchase intent.
Meta Ads
Facebook and Instagram campaigns with advanced targeting, lookalike audiences and remarketing.
AI optimization
Automated rules, smart bidding and predictive analysis to lower your cost per result.
AI creative analysis
Heat maps and eye tracking to see what your customer looks at before an ad goes live.
Tracking and reporting
Pixel, Conversions API, GA4 and clear dashboards that show what every dollar brings back.
See your ad through your customer's eyes
Before you spend a dollar, we analyze every creative with AI: heatmaps and gaze paths that show what your audience sees first. This is a real ad for Sabana FIT. Drag to compare.
Calculate your ad spend return
Plug in your own numbers. We just do the math: ROAS = revenue ÷ ad spend.
For every peso you invest, you get 4.5 pesos back in sales.
What is paid media, and why run it with AI?
Paid media is paid advertising online: ads on search engines, social media, video and websites. Its big advantage over traditional media is that everything is measurable. You know how many people saw your ad, how many clicked, how many reached out and how much each sale cost you.
Artificial intelligence takes that measurement a step further. Google and Meta algorithms already learn from every impression, and we feed them better signals: real conversions, quality audiences and proven creative. We also use AI to predict which ad will perform best, spot ad fatigue and reallocate budget without waiting for the end of the month.
Google Ads or Meta Ads: where should you invest?
It depends on how your customer buys. Google Ads captures demand that already exists: people actively searching for what you sell. Meta Ads creates demand: it shows your brand to people who match your ideal customer, even if they are not looking for you yet.
Most businesses grow faster by combining both. In the strategy session we review your average ticket, your sales cycle and your competition to recommend the channel mix and the minimum budget that makes sense for you.
Results that speak for themselves
With targeted Facebook and Instagram campaigns, we helped the Cultura Profética concert in Miami sell out with a 1026% ROI, and the Miami NYE 2025 event bring in more than 104,000 USD with an 827% ROI. Every campaign we run starts with the LUZ Method (LUZ means light in Spanish): first we understand your business, then we invest.
How we work with you
Learn
We audit accounts, pixels, competitors and your offer.
Plan
We define channels, audiences, budget and creative.
Launch
Campaigns go live with full tracking from day one.
Optimize
AI and our team fine-tune bids, ads and audiences every week.
Paid media: frequently asked questions
Have another question? Message us and we'll get back to you today.
How much should I invest in paid media?
There is no single number. It depends on your industry, your ticket size and your goal. As a rule of thumb, we recommend starting with a budget that lets the algorithm learn for at least 30 days. In the free session we give you a realistic range for your business.
Is ad spend included in your fee?
No. Our fee covers strategy, creative, management and optimization. Ad spend is paid directly to Google, Meta or other platforms with your own card, so you stay in control of your accounts.
How soon will I see results with Google Ads or Meta Ads?
The first conversions usually arrive within the first few days. Campaigns reach peak performance after 3 to 6 weeks, once the algorithm has learned and we have tested enough ads.
What reports will I get?
A real-time dashboard and a monthly report with spend, reach, clicks, cost per result, conversions and return. We explain what worked, what did not and what we will do next.
The whole pack works better together
Ready to light up your Paid media?
Tell us your goal, in English or Spanish. We'll reply within one business day with a clear proposal.