Paid media
Social media
SEO
AI automation
Web design
AI content
Branding827%
ROI on paid media
Miami NYE 2025: 827% ROI with paid media on Meta
In Miami's big-event market, capturing attention and locking in sales is a real challenge. For Miami NYE 2025, one of the city's biggest New Year's Eve celebrations, we designed a paid media strategy that turned a USD 2,481 investment into more than USD 104,000 in revenue.
The challenge
The event needed to sell VIP and couples tickets in a saturated market while guaranteeing a positive return on its Facebook and Instagram ad spend.
The solution
We built the strategy around three campaigns:
- Impressions to boost the event's reach and awareness.
- Sales optimized for direct conversion, with line-up and VIP area ads.
- Dynamic remarketing to win over the undecided.
We delivered 213,287 impressions with interest and behavior targeting. Real-time optimizations pushed peak sales into the final week before the event.
The results
“Thanks to Lumia MKT's paid media strategy we achieved impressive reach and direct conversions that exceeded our expectations.”
Miami NYE 2025 shows how targeted campaigns, clear messaging and daily optimization can transform an event's profitability. Looking for similar results?
Explore our Paid media service