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Red Panda · Strategic BrandingBranding and corporate identity built on strategy
An identity that shines and lasts. The Red Panda builds brands people recognize and remember.
An identity that shines and lasts.
The Red Panda is the branding and corporate identity unit at Lumia MKT. A corporate identity is much more than a logo: it is how your brand thinks, speaks and looks at every touchpoint with your customers.
We build brands from strategy: purpose, positioning, personality, naming, visual identity, tone of voice and brand guidelines. That way every piece you produce, from a social post to a package, feels like part of the same story.
What the Red Panda does for your brand
Brand audit
We assess how people see you today and where the opportunities are.
Brand strategy
Purpose, mission, vision, values, positioning and archetype.
Naming
Memorable names that are available and easy to register.
Logo and visual identity
Logo, color palette, typography, iconography and photo style.
Verbal identity
Tone of voice, key messages and tagline.
Brand guidelines
The guide that helps your whole team and your vendors use the brand right.
The layers of a brand people remember
Purpose
Why your brand exists beyond making sales. It is the root of every decision.
Positioning
The place you want to own in your customer's mind compared to your competitors.
Personality and voice
How your brand talks: friendly, expert, fun, bold. Always the same.
Visual identity
Logo, colors, typography and imagery that make you recognizable in a second.
Experience
What your customer feels at every touchpoint: your website, your packaging, your WhatsApp.
Brands we've created or refreshed
What is corporate identity?
It is the set of elements that make a company recognizable: its name, logo, colors, typography, the way it speaks and the values it conveys. A strong identity builds trust, sets you apart from the competition and makes your marketing work harder, because every dollar you invest builds on the same brand recall.
Branding is the strategic process of defining and managing that identity over time.
Our process: discovery, strategy and connection
Discovery: we analyze your business, your market and your competition to find what makes you unique. Strategy: we define a solid yet flexible identity, with a mission, vision and values that guide growth. Connection: we design the visual and verbal identity so every element connects emotionally with your audience.
Lumia's own identity, with its light and its seven animals, was born from this very process.
Branding that comes alive on every channel
Once your brand is ready, we bring it to life on your website, your social media and your campaigns. That way your investment in identity turns into recognition and sales. Ready to give your brand a light of its own?
How we work with you
Discovery
Interviews, audit and market analysis.
Strategy
Brand platform and positioning.
Design
Visual and verbal identity, with rounds of revisions.
Guidelines and launch
Deliverables, brand guidelines and launch assets.
Branding: frequently asked questions
Have another question? Message us and we'll get back to you today.
How long does it take to create a corporate identity?
A full branding project takes 3 to 6 weeks, depending on scope and approval times. A logo redesign can be faster.
What deliverables do I get?
Your logo in all its versions and formats, color palette, typography, graphic elements, sample applications and brand guidelines in PDF.
Can you refresh my brand without losing what I have built?
Yes. Often the best decision is to evolve the brand, not replace it. The audit tells us what to keep and what to transform.
Do you help with trademark registration?
We check name availability and guide you through trademark registration with the relevant office, such as the USPTO in the US, working with specialized partners.
The whole pack works better together
Ready to light up your Branding?
Tell us your goal, in English or Spanish. We'll reply within one business day with a clear proposal.