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ROI on paid media
Cultura Profética in Miami: a sold-out show and 1026% ROI with paid media
Great paid media goes beyond sales: it puts your message in front of the right people at the right moment. With targeted Facebook and Instagram campaigns, we sold out Cultura Profética's concert in Wynwood, Miami, with a 1026% ROI.
The challenge
The concert needed to grab the attention of thousands of fans and sell every ticket, VIP included, in a city packed with competing events. The challenge: optimize every ad to get the most out of each dollar invested.
The solution
We built a paid media strategy on three pillars:
- Reach campaigns to create massive visibility among the band's fans.
- Conversion campaigns with precise targeting and constant optimization to turn visits into sales.
- Remarketing campaigns for people who showed interest but didn't complete their purchase.
We tested more than 15 ad variations, adjusting messages, creatives and audiences throughout the campaign. With an investment of USD 3,595 we reached 675,910 impressions and sold out the early bird presale.
The results
“The paid media strategy Lumia MKT built exceeded all our expectations. Their constant optimizations made every dollar we invested worth it: we sold out with a spectacular ROI.”
The Cultura Profética concert shows that well-planned paid media, optimized every day, can fill a venue and multiply your investment. Want results like these for your brand or your event?
Explore our Paid media service