Fénix Cold: a refreshed brand that opened doors with Profamilia and BBC

In the competitive world of refrigeration, Fénix Cold increased its sales and closed contracts with highly respected brands like Profamilia and Bogotá Beer Company (BBC). This is their story.

The challenge

Fénix Cold had a limited client base, low visibility and an urgent need to modernize its marketing. Its slogan, "Cold quality, warm service", reflected its commitment, but it needed to reach a much wider audience.

The solution

We designed a comprehensive plan:

• A refreshed visual identity, stationery and product and service catalog.
• Social media positioning and visual content creation.
• Targeted paid media that communicated the value of their specialized technical service.

All with a consistent message that built trust with institutional and corporate buyers.